Brand admiration: building a business people love
By: Park, C Whan
Contributor(s): Maclnnis, Deborah J | Eisingerich, Andreas B
Publisher: New Delhi Wiley India Pvt. Ltd. 2016Description: xvii,270p.incl.index PBISBN: 9788126565856Subject(s): Marketing Management | Brand | Brand Building | Strategic Planning | Branding | MarketingDDC classification: 658.827 P2B7| Item type | Current location | Call number | Status | Date due | Barcode |
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Ahmedabad (HO) Book Section | 658.827 P2B7 (Browse shelf) | Available | 25963 |
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| 658.827 H2D2 Darwin's brand: adapting for success | 658.827 H3B7 Brand management: | 658.827 M3B7 Brand avatar : | 658.827 P2B7 Brand admiration: | 658.827 R2S7 Spark: | 658.827 R4P6 Positioning the brand: | 658.827 R6A8 Asian brand strategy: |
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