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1.
Total relationship marketing marketing management, relationship strategy, and CRM approaches for the network economy

by Gummensson, Evert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8T6 (1).

2.
Cyber marketing how to use the internet to market your goods and services

by Bickerton, Pauline | Pardesi, Upkar | Bickerton, Matthew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 B4C9 (1).

3.
Emarketing excellence the heart of eBusiness

by Smith, P R | Chaffey, Dave.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Butterworth Heinemann 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S6E6 (1).

4.
Strategic marketing planning

by Gilligan, Colin | Wilson, Richard M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 G4S8 (1).

5.
Services marketing management

by Mudie, Peter | Pirrie, Angela.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 M8S3 (1).

6.
Total relationship marketing marketing management, relationship strategy, and CRM approaches for the network economy

by Gummensson, Evert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8T6 (1).

7.
Market segmentation how to do it, how to profit from it

by McDonald, Malcolm | Dunbar, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2M2 (1).

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