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1.
The Nature of marketing amrketing to the swarm as well as the herd

by Brymer, Chuck.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B7N2 (1).

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2.
Managing challenging clients building effective relationship with difficult customers

by Oade, Aryanne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 O2M2 (1).

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3.
Retail work

by Grugulis, Irena (Ed.) | Bozkurt, Odul (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 R3 (1).

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4.
Brand simple how the best brands keep it simple and succeed

by Adamson, Allen P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 A2B7 (1).

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5.
Reverse psychology marketing the death of traditional marketing and the rise of the new "pul" game

by Sinha, Indrajit | Foscht, Thomas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S4R3 (1).

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6.
Wonder woman marketing secrets for the trillion-dollar customer

by Ellwood, Lain | Shekar, Sheila.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E5W6 (1).

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7.
Business to business marketing strategies and implementation

by Michel, Daniel | Valla, Jean-Paul | Salle, Robert | Naude, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Palgrave Macmillan 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M4B8 (1).

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8.
Place branding glocal, virtual and physical identities, constructed, imagined and experienced

by Govers, Robert | Go, Frank.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Palgrave Macmillan 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 G6P5 (1).

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9.
Business to business marketing strategies and implementation

by Michel, Daniel | Valla, Jean-Paul | Salle, Robert | Naude, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Palgrave Macmillan 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M4B8 (1).

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10.
The Global brand how to creat and develop lasting brandvalue in the world market

by Hollis, Nigel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H6G5 (3).

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11.
Brand avatar translating virtual world branding into real world success

by Mesa, Alycia De.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M3B7 (1).

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12.
E-marketing theory and application

by Dann, Stephen | Dann, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 D2E6 (1).

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13.
Asian brand strategy: building and sustaining strong global brands in Asia

by Roll, Martin.

Edition: 2nd ed. rev.and updated.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke, Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R6A8 (1).

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14.
Sales management: strategy, process and practice

by Marcos Cuevas, Javier | Donaldson, Bill | Lemmens, Régis.

Edition: 4th edition Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 C8S2 (1).

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15.
Why people (don't) buy: the go and stop signals

by Chakravarti, Amitav | Thomas, Manoj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 C4W4 (1).

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