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1.
The Cultural side of innovation: adding values

by Jacobs, Dany.

Edition: rep. Publisher: London Routledge 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 338.064 J2C8 (1).

2.
Essentials of consumer behavior

by Stephens, Debra L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York London Routledge/Taylor & Francis Group 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 S8E8 (1).

3.
Marketing and mobile financial services: a global perspective on digital banking consumer behavior

by Shaikh, Aijaz A (Ed.) | Karjaluoto, Heikki (Ed.).

Publisher: London Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

4.
Marketing analytics statistical tools for marketing and consumer behavior using SPSS

by Marcos, Jose | Mesquita, Carvalho De | Kostelijk, Erik.

Publisher: Oxon, UK Routledge / Taylor & Francis 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1).

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