Brand avatar translating virtual world branding into real world success
By: Mesa, Alycia De
Material type: TextPublisher: Hampshire, UK Palgrave Macmillan 2009Description: x,187p.incl.indexISBN: 9780230201798Subject(s): Brand Management | Brand Avatar | Virtual | Marketing Management | Marketing | Management | BrandDDC classification: 658.827 M3B7Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Ahmedabad (HO) | 658.827 M3B7 (Browse shelf) | Available | 20312 |
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