Brand meaning: meaning, myth and mystique in today's brand
By: Batey, Mark
Publisher: London Routledge 2016Edition: 2nd edDescription: xiv,214p.incl.index PBISBN: 9781138839427Subject(s): Brand Management | Brand | Brand Meaning | Brand Myth | Brand Mystique | Marketing ManagementDDC classification: 658.827 B2B7Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) Book Section | 658.827 B2B7 (Browse shelf) | Available | 25279 |
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