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1.
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The future of marketing: new dimensions and challanges Bezawada, Ramakrishna.

by Bezawada, Ramakrishna.

Material type: Article Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

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2.
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Success through Brand Equity Kistruck, Geoffrey M

by Kistruck, Geoffrey M.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

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3.
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Cricketers as Brand Ambassadors Dubey, Jayashree.

by Dubey, Jayashree.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

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4.
One land One Billion minds insights on branding in India

by Sridhar, Ramanujam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madras Productivity & Quality Publishing Pvt. Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S7O6 (1).

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5.
What's in a brand? building brand equity through advertising

by Jones, John Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 J6W4 (1).

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6.
Advertising and promotion communicatig brands

by Hackley, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 H2A2 (1).

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7.
DraftFCB+Ulka brand building advertising concepts and cases (case book II)

by Parameswaran, M G | Medh, Kinjal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P2D7 (1).

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8.
The Big book of marketing lessons and best practices from the World's greatest companies

by Bennett, Anthony G (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4 (1).

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9.
The Invisible CEO my mudra years including AGKspeak

by Krishnamurthy, A G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 K7I6 (1).

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10.
Creating corporate reputations identity, image, and performance

by Dowling, Grahame.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 659.2 D6C7 (1).

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11.
Brand magic: the art and science of creating successful brands

by D'Souza, Alan | Pareek, Prashant.

Publisher: Shela MIPress (MICA) 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 D8B7 (1).

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