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Brand metrics: measuring brand efficacy along the customer journey

By: Kall, Jacek
Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Description: xiii,140p.incl.index PBISBN: 9780367765040Subject(s): Brand | Metrics | Brand Metrics | Branding | Marketing | Brand Management | Product Management | Consumers' Preferences | Brand Measuring | Customer Retention | Brand Advocacy | Post Purchase EvaluationDDC classification: 658.827 K2B7
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Books Books Ahmedabad (HO)
Acquisition Process 		Books 658.827 K2B7 (Browse shelf) Available 28102

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