The Market reserach toolbox a concise guide for beginners
By: McQuarrie, Edward F
Material type:
TextPublisher: Thousand Oaks, CA Sage Publications, Inc. 2012Description: xviii,253p.incl.indexISBN: 9781412993742Subject(s): Marketing Management | Research Strategy | Research Strategies | Combining Research Techniques | Quantitative Data Analysis | Quantitative Research | Experimentation | Conjoint Analysis | Questionnaire Design | Design | Questionnair | Survey Research | Data Analysis | Qualitative Sampling | Focus Group | Customers Visits | Secondary Research | Planning | Charecteristics | Nature | Beginner | Beginners | Concise Guide | Concise | Guide | Toolbox | Marketing Research | Research | MarketDDC classification: 658.83 M2M2
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Ahmedabad (HO) | 658.83 M2M2 (Browse shelf) | Available | 20405 |
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