Rural marketing text and cases
By: Mathur, U C
Material type: TextPublisher: New Delhi Excel Books 2008Description: xiii,496p.incl.indexISBN: 97881744664024Subject(s): Case Studies | Case Study | Rural Cottage Industries | Artisan Products | Rural Cottage Industry | Agricultural Products | Agricultural Product | Strategic Audit | Strategic Innovations | Critical Marketing Strategies | Critical Marketing Strategy | Indian Village Vignettes | Rural Product Plans | Goods | Distribution | Rural Sales Force Management | Rural Development Plans | Rural Competitions | Marketing Research | Rural India | PR | Sales Promotion | Advertising | Rural Customer Purchase Process | Pricing Systems | Policies | Policy | Plan | Systems | Concepts | Management | Rural Marketing | Marketing Management | Cases | Case | Text | Rural Marketing | Marketing | RuralDDC classification: 658.8 M2R8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.8 M2R8 (Browse shelf) | Available | 20520 |
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