E-marketing theory and application
By: Dann, Stephen
Contributor(s): Dann, Susan
Material type: TextPublisher: Hampshire Palgrave Macmillan 2011Description: xxii,474p.incl.indexISBN: 9780230203969Subject(s): Marketing Management | Management | Marketing | Social Impact | Web | M-Commerce | Mcommerce | Social Media | Applications | Implementation | Networks | Community | Relationship | Service | Promotion | Branding | Value | Exchange | Delivery | Creation | Online Consumer Behaviour | Planning | Strategies | Strategy | Foundation | Application | Theory | E-Marketing | EmarketingDDC classification: 658.872 D2E6Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.872 D2E6 (Browse shelf) | Available | 17930 |
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