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The Ownership quotient putting the service profit chain to work for unbeatable competitive advantage

By: Heskett, James L
Contributor(s): Wheeler, Joe | Sasser, W Earl
Material type: TextTextPublisher: Boston, MA Harvard Business Press 2008Description: 225pISBN: 9781422110232Subject(s): Advertising and Marketing | Management | Marketing Management | Word of Mouth Advertising | Word of Mouth Advertising | Employee Ownership | Customerservices | AdvertisingDDC classification: 659.1 H3O9
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
659.1 H3O9 (Browse shelf) Available 14552

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