Good works! marketing and corporate initiatives that build a better world...and the bottom line
By: Kotler, Philip
Contributor(s): Lee, Nancy R | Hessekiel, David
Material type: TextPublisher: Hoboken, NJ John Wiley and Sons, Inc. 2012Description: vi,282p.incl.indexISBN: 9781118206683Subject(s): Good Work | Company | Objective | Value | Corporate | Corporate Philanthropy | Kotler, Philip | Philip Kotler | Public Sector | Nonprofit | Defense | Offense | Corporate Driven Initiatives | Marketing Driven Initiatives | Relationship Marketing | Business Social Responsibility | Social Responsibility | Business | Corporate Social Responsibility | CSR | Corporate Initiatives | Marketing Management | Management | MarketingDDC classification: 658.802 K6G6Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.802 K6G6 (Browse shelf) | Available | 20970 |
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