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1.
Contemporary business

by Boone, Louis E | Kurtz, David L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B6C6 (1).

2.
Socialnomics how social media transforms the way we live and do business

by Qualman, Erik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 330.9 Q8S6 (1).

3.
The Ultimate online customer service guide how to connect with your customers to sell more!

by Collier, Marsha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 C6U5 (1).

4.
Engage the complete guide for brands and businesses to build, cultivate, and measure success in the new web

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S6E6 (1).

5.
Mastering the world marketing the ultimate training resources from the biggest names in management

by Taylor, Eric | Riklan, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T2M2 (1).

6.
Reinventing professional services building your business in the digital marketplace

by Kaplan, Ari.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4063 K2R3 (1).

7.
Launch how to quickly propel your business beyond the competition

by Stelzner, Michael A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S8L2 (2).

8.
Wiley international encyclopedia of marketing 7 vols. (v1.marketing strategy ; v2.marketing research ; v3.consumer behavior ; v4.advertising and integrated communication ; v5.product innovation and management ; v6.international marketing ; v7.cumulative index

by Sheth, Jagdish N (Ed.) | Malhotra, Naresh K (ED.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / John Wiley and Sons, Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W4 (7).

9.
How to start, run, and stay in business

by Kishel, Gregory F | Kishel, Patricia Gunter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons, Inc. 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.041 K4H6 (1).

10.
Everywhere comprehensive digital business strategy for the social media era

by Weber, Larry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 W3E9 (2).

11.
Nonprofit consulting essentials what nonprofits and consultants need to know

by Cagney, Penelope.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA John Wiley & sons, Inc. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 361.763 C2N6 (1).

12.
Smarter, faster, cheaper non-boring, fluff-free strategies for marketing and promoting your business

by Garland, David Siteman.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 G2S6 (1).

13.
Guerrilla marketing for job hunters 3.0 how to stand out from the crowd and tap into hidden job market using social media and 999 tactics today

by Levinson, Jay Conrad | Perry, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 650.14 L3G8 (1).

14.
Sixty trends in Sixty minutes

by Hill, Sam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H4S4 (1).

15.
Good works! marketing and corporate initiatives that build a better world...and the bottom line

by Kotler, Philip | Lee, Nancy R | Hessekiel, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley and Sons, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 K6G6 (1).

16.
Likeonomics the unexpected truth behind earning trust, influencing behavior, and inspiring action

by Bhargava, Rohit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley and Sons, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B4L4 (1).

17.
The Digital business start-up workbook the ultimate step-by-step guide to succeeding online from start-up to exit

by Rickman, Cheryl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Capston Publishing Ltd. / John Wiley and Sons Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 R4D4 (1).

18.
Become a franchise owner! the start-up guide to lowering risk, making money, and owning what you do

by Libava, Joel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 L4B3 (1).

19.
The Connectors how the world's most successful businesspeople build relationships and win clients for life

by Kuzmeski, Maribeth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 650.13 K8C6 (1).

20.
Marketing shortcuts for the self-employed leverage resources, establish online credibility, and crush your competition

by Schwerdtfeger, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley and Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2M2 (1).

21.
The Essential online solution the 5-step formula for small business success

by Segel, Rick | Callan-Bogia, barbara.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S3E8 (1).

22.
Where value hides a new way to uncover profitable growth for your business

by Jackson, Stuart E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 J2W4 (1).

23.
Scientific selling creating high-performance sales teams through applied psychology and testing

by Martini, Nancy | James, Geoffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8102 M2S2 (1).

24.
Your portable empire how to make money anywhere while doing what you love

by O'bryan, Pat.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi John Wiley & Sons, Inc. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 O2Y6 (1).

25.
How to deal with difficult customers 10 simple strategies for selling to the stubborn, obnoxious, and belligerent

by Anderson, Dave.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 A6H6 (1).

26.
e-trepreneur ! a radically simple and inexpensive plan for a profitable internet store in 7 days !

by Szydlik, Sherry | Wood, Lamont.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S9E8 (1).

27.
Discount business strategy how the new market leaders are redefining business strategy

by Andersen, Michael Moesgaard | Poulfelt, Flemming.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi John Wiley India (P.) Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A6D4 (1).

28.
How to start, run, and stay in business

by Kishel, Gregory F | Kishel, Patricia Gunter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons, Inc. 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.041 K4H6 (1).

29.
Marketing to the social web how digital customer communities build your business

by Weber, Larry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley and Sons, Inc. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 W3M2 (1).

30.
Email marketing by the numbers how to use the world's greatest marketing tool to take any organization to the next level

by Baggott, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 B2E6 (1).

31.
Nonprofit marketing best practices

by Burnett, John J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B8N6 (1).

32.
Futurize your enterprise business strataegy in the age of the e-customer

by Siegel, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S4F8 (1).

33.
The New rules of marketing and PR how to use news releases, blogs, podcasting. viral marketing & online media to reach buyers directory

by Scott, David Meerman.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons Inc. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2N3 (1).

34.
Changing the channel 12 easy ways to make millions for your business

by Masterson, Michael | Tribby, Naryellen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2C4 (1).

35.
The Cool factor building your brand's image through partnership marketing

by Breckenfeld, Del.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B7C6 (1).

36.
Loyality myths hyped strategies that will put you out of business and proven tactics that really works

by Keiningham, Timothy L | Wallard, Henri | Aksoy, Lerzan | Vavra, Terry G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 K3L6 (1).

37.
The Official Alibaba.com success guide insider tips and strategies for sourcing products from

by Schepp, Debra | Schepp, Brad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2O3 (1).

38.
Inspired take your product dream from concept to shelf

by Venkatraman, Vik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 V3I6 (1).

39.
Kellogg on branding

by Tybout, Alice M (Ed.) | Calkins, Tim (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K3 (1).

40.
Marketing plans how to prepare them, how to use theme

by McDonald, Malcolm | Wilson, Hugh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / John Wiley & Sons Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 M2M2 (1).

41.
Entrepreneurial marketing: lessons from Wharton's pioneering MBA course

by Lodish, Leonard | Kallianpur, Amy | Morgon, Howard Lee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L6E6 (1).

42.
Kellogg on marketing the kellogg marketing faculty, North Western University

by Iacobucci, Dawn (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K3 (1).

43.
Customer-centric marketing: build relationships, create advocates, and influence your customers

by Cundari, Aldo.

Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 C8C8 (1).

44.
The Social executive: how to master social media and it's good for business

by Kasian-Lew, Dionne.

Publisher: Milton, Qld John Wiley & Sons Australia, Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.45 K2S6 (1).

45.
The sales acceleration formula: using data, technology, and inbound selling to go from $0 to $100 million /

by Roberge, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey John Wiley & Sons, Inc. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 R6S2 (1).

46.
Service management and marketing : customer management in service competition

by Gronroos, Christian.

Edition: 3rd ed.Material type: Text Text Publisher: New Delhi John Wiley 2012Availability: Items available for loan: BhubaneswarCall number: 658.8 GRO (1).

47.
Marketing 3.0: from products to customers to the human spirit

by Kotler, Philip Kartajaya, Hermawan Setiawan, Iwan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey: John Wiley 2010Availability: Items available for loan: BhopalCall number: 658.8 KOT (1).

48.
The social media bible: tactics, tools, & strategies for business success

by Safko, Lon.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2S6 (1).

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