Consumer-brand relationships: theory and practice
By: Fournier, Susan (Ed.)
Contributor(s): Breazeale, Michael (Ed.) | Fetscherin, Marc (Ed.)
Publisher: London Routledge 2017Edition: repDescription: xxvi,424p.incl.index PBISBN: 9781138961548Subject(s): Marketing Management | Brand Management | Consumer Relationships | Brand Relationships | Consumer Brand RelationshipsDDC classification: 658.8343 C6Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Ahmedabad (HO) Book Section | 658.8343 C6 (Browse shelf) | Available | 26448 |
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