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1.
Deep blue: check, mate! Rajurkar, A. P.

by Rajurkar, A. P.

Material type: Article Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Does entrepreneurial self-efficacy distinguish entrepreneur managers Chen, Chao. C. Green Gene. Pat.

by Chen, Chao. C. Green Gene. Pat.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Marketing Management in Small Service Enterprises A Case Study of Hotel Industry in Nagaland / Panda, N M.

by Panda, N M.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
Strategic Issues for KAM Implementation in Industrial Market Chatterjee, P K.

by Chatterjee, P K.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

5.
Stapple yourself to an order Shapiro, Benson P.

by Shapiro, Benson P.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

6.
A three-part plan for upgrading your marketing department fo challenges Kotler, Philip.

by Kotler, Philip.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

7.
The Characteristics and Strategies of high growth SMEs Smallbone, David.

by Smallbone, David.

Material type: Article Article; Format: print Publisher: 1995Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

8.
L'Oreal Thailand (A) Turpin, Dominique.

by Turpin, Dominique.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

9.
Attaining escape velocity why do a large number of products fail in the marketplace an

by Das, P K.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

10.
E-business development an exploratory investigation of the small firm / Fillis, Ia

by Fillis, Ian.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

11.
Marketing a new paradigm / Venkataramana, P.

by Venkataramana, P.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

12.
Event management emerging functional area for small entrepreneurs / Beegam,

by Beegam, Resia.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

13.
Facilitating management and marketing creativity in global m Napier, Nancy K.

by Napier, Nancy K.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

14.
Global marketing teams a strategic option for multinationals / Kiessling, Timothy

by Kiessling, Timothy S.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

15.
Marketing as service-exchange taking aleadership role in global marketing management / Lu

by Lusch, Robert F.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

16.
Marketing the image of management the costs and benefits of CEO reputation / Ranft, Annette L

by Ranft, Annette L.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

17.
How European marketing management measures up to take on the Farley, John U.

by Farley, John U.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

18.
Perishables produce handling and marketing needs careful pla Sardana, Vijay.

by Sardana, Vijay.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

19.
Marketing malpractice the cause and the cure / Christensen, Clayton M.

by Christensen, Clayton M.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

20.
The Sales learning curve Leslie, Mark.

by Leslie, Mark.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

21.
Tapping the brand pyramid a framework for strategic brand management in the Indian con

by Mukerjee, Kaushik.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

22.
The New rules of customer experience management Dhananjayan, G.

by Dhananjayan, G.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

23.
Supply chain will become liability without effective quality systems Sardana, Vijay.

by Sardana, Vijay.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

24.
Commodity futures markets modern method for price discovery to manage supply chain /

by Sardana, Vijay.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

25.
Marketing management and entrepreneurship development in a t dominated economy a case study of small scale industries in east khasi hills

by Srivastav, Nirankar.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

26.
Developing sales professionals on the job role of sales mana trainers Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

27.
Internal marketing in services organizations need for reorientation / Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

28.
Hey marketer, give me a reason to talk and let me talk about Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

29.
The 'X' effect reaching the customers the experiential marketing (XM) way

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

30.
Corporate social responsibility role of marketers and advertisers / Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

31.
Point of purchase advertising final opportunity to influence consumer decision-making / J

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

32.
Role of analytical crm in crm systems importance and benetits / Ranjan, Jayanthi.

by Ranjan, Jayanthi.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

33.
Business-to-business interaction lessons from a case-based in-class simulation / Faucher, Hu

by Faucher, Hubert.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

34.
Engro chemical Pakistan limited restructuring the marketing division / Khurshid, Anwar.

by Khurshid, Anwar.

Material type: Article Article; Format: print Publisher: 2010Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

35.
Why good jobs are good for retailers Ton, Zeynep.

by Ton, Zeynep.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

36.
Brand ambassadors to be or not to be? / Nagwani, Anil.

by Nagwani, Anil.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

37.
Competitiveness of India's mocro and small enterprises throu functional competencies role in nation's development / Ramarao, Ravulaparthy.

by Ramarao, Ravulaparthy.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

38.
Problem of customer information overload and interactive mar its solution Dave, Darshana.

by Dave, Darshana.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

39.
Sadakalo Marketing of Traditional Fashion in the Modern Fashion Indus

by Ahmad, Jashim Uddin.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

40.
Sadakalo Marketing of Traditional Fashion in the Modern Fashion Indus

by Hossain, Mohammed Alamgir.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

41.
Application of Social CRM towards Information Services of Ac Libraries in India A Master Approach / Thomas, Prijith Jacob.

by Thomas, Prijith Jacob.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

42.
Does Charging Nonprofit Volunteers Affect Their Satisfaction Clerkin, Richard M.

by Clerkin, Richard M.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

43.
Strategic marketing management in small and medium-sized ent Gilmore, Audrey.

by Gilmore, Audrey.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

44.
Sustainable Value Creation through E-waste Management The Role of Marketing-Retailers-Operations Interface / Mane

by Mane, Pranoti.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

45.
Women Entrepreneurship in West Bengal: Problems and Motivations

by Jha, Srabani.

Material type: Article Article; Format: print Publisher: 2015Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

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