Consumer behavior in action real-life applications for marketing managers
By: Lantos, Geoffrey P
Material type: TextPublisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Description: xviii,629p.incl.indexISBN: 9789380381114Subject(s): Attitude Formation and Change | Attitude Formation | Change | Formation | Attitude | Memory | Learning | Processing | Information | Perception | Motivation | Lifestyle | Personality | Individual | Internal | Family | Reference Group | Social Class | Subcultural | Cultural | Influences | Sociocultural | External | Market Segmentation | Stages | Stage | Decision Making Process | Consumer Decision Making Process | Marketing Managers | Marketing Manager | Marketing Management | Marketing | Applications | Consumer Behavior in Action | Action | Behavior | ConsumerDDC classification: 658.8342 L2C6Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.8342 L2C6 (Browse shelf) | Available | 20500 |
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