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Influence of strategic approach and cultural disposition on perceptions of personal selling Fam, K. Merrilees B.

Material type: Article

ArticlePublisher: 1997Description: pp.325-340Subject(s): Model Development | Relationship Marketing | Promotional Tools | Personal Selling | Retailer'Relationship In: JOURNAL OF ENTERPRISING CULTURE

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Item type	Current location	Call number	Vol info	Status	Date due	Barcode
Articles	Ahmedabad (HO)	(Browse shelf)	Vol. 5, Issue. 3	Available		001345

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Previous	Triggers and barriers affecting entrepreneurial intentionali case of Western Australian nascent entrepreneurs	Prediction of venture implementation	Strategic manangement in entrepreneurship: analogies from Su the art of war'	Influence of strategic approach and cultural disposition on perceptions of personal selling	Exporting by small businesses: start-up effectiveness issues	Management training for the small- medium sized enterprise: a research approach for the first time small busi	Reorganizations to increase entrepreneural flexibility	Next

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