Total relationship marketing marketing management, relationship strategy, and CRM approaches for the network economy
By: Gummensson, Evert
Material type: TextPublisher: Oxford Butterworth-Heinemann 2006Description: xiii,35p.; incl.indexISBN: 8131206734Subject(s): Market Relationships | TRM | CRM | Total Relationship Marketing | Customer Relationship Marketing | Relationship Marketing | Marketing ManagementDDC classification: 658.812 G8T6Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.812 G8T6 (Browse shelf) | Available | 10864 |
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