Problems in marketing applying key concepts and techniques
By: Moutinho, Luiz
Contributor(s): Chien, Charles
Material type: TextPublisher: London Sage Publications Ltd. 2008Description: xiii,322p.incl.indexISBN: 9780761971795Subject(s): International Marketing | Sales and Distribution Management | Internet Marketing | Integrated Marketing Communication | Marketing Communication | Product Pricing | Pricing | Product Positioning | Strategic Marketing | Market Forecasting | Marketing Research | Consumer Behavior | Marketing Environmental Scanning | Marketing Management | MarketingDDC classification: 658.8 M6P7Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.8 M6P7 (Browse shelf) | Available | 13168 |
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