Customer relationship management a database approach
By: Kumar, V
Contributor(s): Reinartz, Werner J
Material type: TextPublisher: New Delhi Wiley India (P.) Ltd. 2012Description: xxiv,323p.incl.indexISBN: 9788126509133Subject(s): Marketing Channel | Campaign Management | Data Mining | Effectiveness | Loyalty Programme | Design | Customer Value Metrics | CRM Strategy | Strategy | Implimentation | Applications | Customer Value | Database Marketing | Database Marketing Strategy | Customer Relationship Management | CRM | Marketing Management | Management | Marketing | Management | Relationship | Relations | Relation | CustomerDDC classification: 658.812 K8C8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.812 K8C8 (Browse shelf) | Available | 21387 |
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